You want to prove your work as a public relations professional has delivered results. This course shows you how, outlining the steps you need to take to deliver positive proof of value to your organisation - and yourself.
It shows you how to undertake research, measurement and evaluation for public relations and communication and puts you at the forefront of practice.
When you have completed the course you will have the foundations and knowledge to create a research, measurement and evaluation process for your organisation - proof positive of the value of public relations and communication.
I've dedicated a lifetime to helping practitioners across the world improve their skills and enhance their careers and I hope I can help you too.
Alongside my work as a public relations professional, running consultancies and in-house teams in different locations around the world, I've designed and delivered training sessions for thousands of practitioners like you. Raising standards in public relations and communication management has been a major focus of my work and part of that has involved making training and education available and accessible for fellow professionals, wherever they may be. Lifelong learning is essential in our profession and the nature of our work means we learn something new every day. We need to regularly refresh our skills and take time to rethink, recharge and revisit the way we approach our work and I hope these online sessions give you the opportunity to do just that.
I'd strongly recommend that if you work in public relations and communication management, wherever you are in the world, you join your national association or professional body. I'm a Fellow of the Chartered Institute of Public Relations (UK), a Founding Chartered Public Relations Practitioner and a Fellow of the Public Relations Institute of New Zealand. I've served on National Council for both professional institutes and I'm past secretary of the Global Alliance for Public Relations and Communication Management.